Module: The Mindset
Moving from having been an employee for decades to becoming a entrepreneur is quite the transition. There are certain things that work well in the employee world that simply won't serve your as an entrepreneur. We help you begin to look at the following areas differently
- Your role as more than a coach but also as a CEO
- Your time and the role it plays in the success of your business
- Your experience and the role it plays in your credibility
- Your money, and how to look to investments and partnerships
Deciding on the niche can come from a variety of places in your life, which is what can make it hard to find a topic that doesn't feel limiting but just right for the impact you're called to make. We help you identify the specfic topic to position you as an expert:
- Looking at your specific gift, skills and talents
- Looking at makes you different
- Looking at your brand's core values
- Looking at personal experience and professional expertise
Every single thing you do in your business stems from who you serve. From where you find clients, to what you offer them, all the way to how you close the sale. So we start with market clarity.
- Identify your specific market
- Identify the problem you solve in the marketplace
- Identify the specific tangible outcome you provide.
- Build out a customer profile for your ideal client
There are multiple ways to get to the same end result. You could offer courses, group programs, 1 on 1 coaching, lives events and so much more. We'll help you build out your business model which means:
- Identify what products/programs to offer
- Identify what price point your products/programs should be
- Identify how to put together an irresistible offer
- Identify which program/product to start with first/next
As we mentioned above, helping your clients get the results they desire is crucial to establishing yourself as an expert and creating the transformation and impact you desire. We'll help you outline
- What mistakes to avoid when designing your program.
- What kinds of things should you include in your program
- How to coach clients through the hard aspects of your program.
- How to teach your strategies in a way that causes understanding and action.
With an online business, messaging is a huge part of building a thriving business. Its the key to being able to attract your perfect person rather than the freebie seeker or the person with no money. So we'll help you get clear on how to:
- How to explain what you do so it doesn't change every week.
- How to articulate the value of your offer so people pay your price.
- How to develop content strategy for social media
- How to write copy/content that converts.
Trying to decide between organic marketing and paid marketing options can be confusing. But learning to attract the right clients is essential to your success. So we provide you with a blueprint.
- The exact steps to get 100 leads organically.
- The best content that attracts the right customers.
- The simple formula to position yourself as an expert.
- The steps to take to convert potential customers to paying clients
Marketing is the beginning of selling your offer. But once people click your link, talk to you on the phone, or chat with you in the back of the room you must close the sale. No worries we'll show you
- What the best selling mechanism is for your offer.
- What to say on your sales calls.
- What qualifying your leads looks like.
- What methods will to use to collect payments.
In case your wondering if we can really help you or what the experience is really like working with us, you can hear directly from previous clients on our business page.
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